The cultural capital existing in the Talat Phlu neighborhood is losing its value and meaning due to economic changes and a shrinking population. However, efforts by local young people have begun to take shape, using digital technology as a tool to transform perceptions of value into something contemporary, creating the challenge of extending cultural heritage tied to places into new creative forms, turning local cultural capital into economic capital for the next generation, through the creation and development of products and services throughout the Talat Phlu area up to Wongwian Yai—creating the power of storytelling that brings impressions from the area.